The Digital Landscape Of College Search

Understanding that the average incoming student spends more than eight hours online daily, colleges have pivoted their content strategies to the applications these students frequent. Tiktok, and the video content housed there, plays a significant role in gaining a prospective student’s attention. Seemingly all this virtual activity is typically dominated by video and photo content spread across the various social media platforms, not just TikTok. That said, in order to match this preferred format, colleges and universities are tasked with creating engaging yet shortened content meant to drive action in their audience. Even with these types of adjustments, simply being present online isn’t enough to successfully connect to prospective students anymore. As such, the infographic highlighted below is a brief look into how institutions of all sizes can better navigate this digital landscape and work to expand their reach to future admissions candidates.